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PARIS, SEPTEMBER 30, 2017
by TINA ISAAC-GOIZÉ
Just six months after its launch, Arjé’s quiet disruption is well underway. A summer pop-up on Mott Street beat all expectations and made the brand instantly viable. Another is due in mid-October but, like the essentials they design, Bessie Afnaim Corral and Oliver Corral are discreet—they’re not saying where yet. They will allow that they’re calling it Chalet, so that gives a little idea of what they’re thinking. Best of all, their see-now-buy-now model means consumers don’t have to arm themselves with patience for the next six months.
