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A R J É is the love child of the husband and wife duo Bessie Afnaim Corral and Oliver Corral.
ARJÉ was conceived in 2016 and presented to the world in February 2017, However as the origins of its name would suggest ‘The Essence of Everything’ ARJÉ has been gathering momentum and solidity for much longer.
Developed as one of the first truly ‘See Now, Buy Now’ brands, ARJÉ was created as a reaction to The Corral's combined experience as creative heads of a luxury lifestyle brand. They believed the landscape of fashion was broken and believe Luxury fashion is no longer adapted to the ease and logic of present life.
Launched as an effortless collection of luxurious wardrobe essentials, each Collection is defined as a “Chapter", identifying The Corral's design philosophy that everything is connected, from season to season and year to year, each Chapter is part of a larger story they are telling. Each new Chapter is presented three times a year and available for purchase two weeks after it has been launched versus the industries standard 6 month time frame. Their adaptive business model returns both a buyer and consumer to impulse engagement.
The two created ARJÉ not only to reflect and adapt to new consumer behaviors but as a brand which reflects their own well-travelled, and semi-nomadic lifestyles.
We invite you to explore the world of ARJÉ and follow our story.