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by Yale Breslin
Arjé was conceived in 2016, and as the origins of its name reflect, the ‘essence of everything’ is something that emanates in all facets of the brand. It’s a concept that is rooted in a ‘see now, buy now’ mentality, but for the label’s founders, husband-and-wife duo Bessie Afnaim Corral and Oliver Corral, it’s a lot deeper than just those words. From the very beginning, the premise has always reigned supreme – a luxury collection (infused with their global-trotting findings) that is presented three times a year to everyone. And we mean everyone: retailers, customers, media and all in between. Once presented, it hits the shelves within a few weeks. Buy now, get now, wear now. Their ‘chapters’ are available for only three months, until the next one unfolds. Here, Oliver tells us why keeping it simple and authentic will never go out of style.