If shearling is going to be such a winner, let's give the customer what they want in a bigger way instead

 

Sep 26, 2018

by Maria Bobila

If shearling is going to be such a winner, let's give the customer what they want in a bigger way instead.

When Arjé's Bessie Afnaim Corral and Oliver Corral released its winter collection last year, their shearling jacket received much more demand than they expected, selling the entire inventory (and a restock) through January. After, the requests kept coming in. Rather than making more pieces, the two decided to actually put a hold on the hit jacket's production, instead launching a waitlist to strategize how they can best optimize the continued demand for their shearling designs.

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